Home Shopping Blooper -- Host mixes up a butterfly and horse

This poor guy was having a ron burgandy moment while selling a camera and printer. He's holding up a big picture of a butterfly but is reading the teleprompter that says, look at that pretty horse, the hooves, the tail, the main... What's that? My producer is telling me it's a butterfly.

This is clearly a live TV blooper that even a 2 year old would be able to spot.